ON AIR
CLIENT
On Air Beauty + Wellness
INDUSTRY
Beauty Retail
OUR PART
Experiential Marketing, Social Media + Web Design, Merchandising, Retail Design + Merchandising, Marketing Materials
THE ASK
Design the shop interior and visual identity, including social media and website.
WHAT WE DID
Blended the art of customer experience and visual merchandising for a captivating moment of retail beauty.
RESULT
Created an immersive environment like an oasis from the bustling Columbia Heights neighborhood right outside the front door. Sound baths, sourced luxury beauty products, and designed a wall of a la carte ingredients encouraging DIYers to come in and make their own blends with organic materials from the Bulk Beauty Bar.
The On Air brand messaging and visual language were expansive, and we activated it across social, in the store environment, employee uniforms, and merch.
