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PUFF CONES
CLIENT
Smart Papers
INDUSTRY
Consumer Product
OUR PART
Product Sourcing + Development, Digital Marketing, Social Media Strategy, Packaging Design, Content Creation, Copywriting
THE ASK
Expand their product line with a unique offering catering to casual + social smokers.
WHAT WE DID
We found a little-known, but very chic, product + used social media to spread the word.
RESULT
These cool cones made a big visual splash which, thanks to our social show-and-tell era, equaled big revenues, clicks, and impressions. The technicolor papers and faux 24k gold tips were a sharp departure from the brown-on-brown standard. Our photos were shared and spread like wildfire, boosting sales to over $38k in the first 90 days of the product release.
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